For the Design and Emotion in Chicago in 2010 conference, my Smart Design colleague Agnete Enga and I ran a workshop called "Finding Love in Everyday Objects: Defining Product Personality to Enhance User Engagement". Attendees included other professional designers, design managers and academics interested in the area of design and emotion. They participated in a series of exercises including defining moments of product expression and body storming to simulate the ongoing conversation between a person and a product.
The goal of the workshop was to increase awareness of product personality and share knowledge about techniques for defining product personality during the product development process. Outcomes included:
• Heightened awareness of perceived product personality
• Critical approach to the selecting of product attributes
• An understanding of design methodologies used to craft product behavior
• A shared workshop experience in product concept exploration